Choosing the right exhibition.
Globalization and information technology have changed the laws of economics, politics, the lives of companies and people. The widespread use of e-mail, the development of telecommunications creates a deficit in personal communication with colleagues and partners.
As a result, today business is in dire need of convenient forms of business communication, therefore participation in exhibition projects has not only not lost its relevance, but on the contrary, is becoming an increasingly popular marketing tool that provides an opportunity to establish personal contact and receive direct feedback from the consumer.
It is at the exhibition that trusting personal relationships are achieved, which are so highly valued in modern business.
In addition, participation in exhibition projects is the best demonstration of the reliability and stability of the company, an opportunity to prove that your business is developing successfully.
It is no coincidence that the heads of the world's largest companies put exhibitions first among other means of marketing communications.
Nowadays, exhibitions have the largest share in the complex of marketing assets. It is exhibitions that attract a flow of clients to the company, because they traditionally represent the most effective platforms for meetings between suppliers and consumers.
In addition, participation in an exhibition is also an image event that raises the prestige of the company.
World statistics also speak in favor of exhibitions, according to which 50% of visitors go to an exhibition for new products and achievements 57 persons responsible for purchasing purchase goods and services at exhibitions 60% of visitors make a purchase decision by recalling a visual picture of the sample in their memory 81% of visitors use the exhibition to collect current information on the latest achievements and trends in the industry 90% of visitors use information obtained at exhibitions to decide which product or service to buy.
Of course, exhibitions are an expensive, but also the most effective way of advertising.
In order for participation in an exhibition to bring maximum benefit to the company, it is important to carefully approach the issue of choosing projects in which to participate. This is determined by a number of factors, such as: the profile of the exposition, prestige, composition of participants, conditions of the organizers, the list of events held within the framework of the exhibition, the possibility of participation in industry and specialized competitions.
Also, one of the main criteria for choosing a particular event is trust in it and its organizers. As an example of such an event, we can consider the International Forum «Security and Safety — SFITEX».
The SFITEX exhibition, organized by Primexpo, one of the leaders in the exhibition business in the North-West of Russia, has maintained a strong position for many years, thanks to which it brings together numerous Russian and foreign industry leaders.
The International Forum «Security and Safety — SFITEX» has been one of the leading security events on the Russian market for the 19th year.
In 2010, the forum will be held on October 5-8 at the Lenexpo Exhibition Center in St. Petersburg.
Every year, the forum receives official support from the Federal Authorities, the Government of St. Petersburg and leading industry associations, which is a confirmation of the project's importance for the development of the industry.
The undoubted success of the 2009 project allows us to say that interest in the exhibition on the part of industry professionals is growing.
Let us recall that last year, more than 180 companies from Great Britain, Germany, Denmark, Latvia, the Netherlands, the Republic of Belarus, Russia, Taiwan, Sweden, and Estonia presented their latest equipment, modern technologies, and the latest achievements and design developments in almost all areas and spheres of security. The wide geography of the forum's visitors deserves special attention.
According to last year's statistics, the forum was visited by about 20,000 specialists from 168 cities in Russia and 39 countries around the world, with most participants noting the high level of competence of the visitors.
This year, the exhibition organizers are also optimistic about the future. Andrey Grachev, Head of the International SFITEX Project: «The security industry is actively developing thanks to technological progress.
Manufacturers are constantly working to improve their products, and the competitive environment only accelerates the development of new technologies.
As a result, interest in the exhibition does not wane, because the International Forum «Security and Safety — SFITEX» is an excellent tool for demonstrating the latest achievements and studying market development trends.»
Many companies have already confirmed their participation in the 2010 Forum.
So at the exhibition you can see the expositions of regular participants of previous years, among them such market leaders as:Axis Communication, DSSL, Geutebruck International GmbH, ITV, SKYROS Corporation, ACUMEN Int. Corp., NPP Alfa-Pribor, Argus-Spectrum, Arsenal-Telecom, Bastion PO, BIK-Inform, NVP Bolid, PPSh Laboratory, Magistral-SKN Group of Companies, Modus-N, Ogneborets Firma, Omega Sound, Plazma-T, Pozharnaya Avtomatika Servis, Pozhkomplekt SPb, Ravelin LTD, Sistemservis, Sibirsky Arsenal, Surtel, Takhion, TEKO-TD, EVS, Elektronnye Sistemy – SPb, Eltis Group of Companies, Unitest and others.
In addition, new companies join the permanent participants every year.
To date, the list of forum participants has been expanded by such debutants as: Nordavind, V.V. Solomatin All-Russian Research Institute of Automation of Control in the Non-Industrial Sphere, Cosmi, Anita, Ineros, AlmaTrade, Fire Automatics Service, QnapSystems Inc, Minimax Russia (Germany), SOHREA (France).
Today, the security systems market, like the entire economy as a whole, is involved in the process of globalization, in connection with which the participation of foreign companies in the forum is of particular importance, since the presentation of their expositions will allow them to become familiar with international experience in the field of security.
The organizers of the forum are actively working to attract foreign exhibitors to participate in the forum, in particular, negotiations are underway with Finnish, Italian and American colleagues on the participation in the exhibition of companies presenting innovative solutions for the security industry.
Special attention is paid to the PRC, today the Chinese security market can offer a wide range of products, components and services for Russian manufacturers, suppliers and dealers, in addition, more and more Chinese manufacturers are opening their representative offices in Russia.
An additional incentive for participation in the exhibition is the business program, to which the organizers pay special attention.
This year it will be significantly expanded and supplemented with new events. In 2010, the business program will include:
Scientific and practical conference «Transport infrastructure security», 2nd scientific and practical conference «Ensuring the security of personal data when processing them in personal data information systems», 3rd scientific and practical conference «Road safety», 5th scientific and practical conference Big city safety «Fire safety of a megalopolis».
A completely new event within the business program will be a conference on ensuring the security of museum valuables and a round table «Business security».
Holding such events will allow combining domestic and foreign experience in forming a security system, suppressing and preventing offenses, preventing accidents, loss of life and injuries.
The conclusion is clear: participation in one of the largest Russian security exhibitions, which is the international forum «Security and Safety — SFITEX» is profitable and prestigious.
See you at SFITEX 2010!