Russia is a partner with huge potential demand.

rossiya partner s ogromnim potencialnim sprosom

Russia is a partner with huge potential demand.

Russia is a partner with huge potential demand

– What, in your opinion, are the global trends in CCTV development?
I have heard from my Russian colleagues such a definition as IP revolution more than once. In the West, the transition to IP video surveillance is assessed more reservedly, but it is still a process whose importance is difficult to overestimate. Although, it would seem, we are talking only about the use of new signal transmission technologies. But this turned out to be a decisive factor and attracted developers of IP cameras, optics for them, new archiving and storage devices. It seems to me that this is a classic example when developers were able to correctly determine market expectations and respond to them very competently and in a timely manner.
You can argue about the pace of implementation of IP systems, make forecasts for the coming years, but today, as it seems to me, it is obvious to everyone: IP technologies are the future.
This, in my opinion, is the main vector of CCTV development. I would also like to note such trends as the increasingly widespread use of megapixel cameras and the emergence of the possibility of significantly increasing the recording volume in real-time digital video recorders.

– Foreign manufacturers on the Russian market: achievements and main problems.
If we talk about video surveillance systems, then with rare exceptions all manufacturers whose equipment is offered on the Russian market are foreign. So almost all achievements of the Russian market are the achievements of foreign brands and our Russian colleagues who distribute, install systems at sites, and ensure their operation. It cannot be said that the Russian market has fully formed, therefore the appearance of new players on it, including foreign ones, is a completely objective and natural process.
The main problems that require immediate solutions are, in my opinion, ensuring effective logistics, high-quality warranty and post-warranty service and repair of the supplied equipment. Recently, leading foreign companies have been investing quite significantly in these areas. And this is understandable, because prompt deliveries and good service of equipment are the most important competitive advantage.

– The equipment of leading global brands mainly occupies the upper price segment. Do you plan, especially given the current economic situation, to adjust these positions, for example, enter the market with budget solutions?
Yes, and this is not only due to the crisis in the global economy. The crisis may have slightly adjusted the plans of some companies, but the process of expanding the range of equipment produced is a constant for any normal manufacturer. As for our company, I can say that we also have plans to launch some models for buyers with a limited budget. It goes without saying that CBC developers will do everything possible to maintain traditional reliability, quality and productivity at the same level.

— How much, in your opinion, do the criteria for choosing technical means abroad differ from those adopted and used in Russia? Does the Russian market need to more actively influence the end consumer?
You know, I have been working in Russia for quite a long time and I do not see any fundamental differences. Both in Russia and in other countries of the world, consumers want to buy high-quality and reliable equipment at the lowest possible price. I think this is a normal desire. However, in Russia, of course, there are some nuances. One of them is related to climate conditions — no other country sells so much equipment that could operate outdoors at ambient temperatures down to -50 °C. You will not find this among consumers in other countries, even northern ones.
As for the second part of the question, I would not talk about any direct influence, but more efficient use of all possible means of communication between manufacturers and suppliers and consumers, including end consumers.

– Today, Russia is a fairly large importer of equipment from leading global TSB brands. But does this mean that it has become a real participant in the global security systems market?
Yes, I think so. Russia is a real partner with a huge potential demand for security systems.

– Assess the level of civility of the Russian TSB market. What problems does it need to solve first?
I think the Russian TSB market is already quite civilized. Compared to the markets of other countries, I don’t see much difference.

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