Home entertainment concept – Philips Flavors with interchangeable frames.
As part of the Simplicity Event, Philips illustrates the concept of «Smart and Simple» with a wide range of products and solutions that are easy to use and designed with consumer preferences in mind.
Flavors is a home entertainment system that can be customized to suit individual style and home interior.
Users can change the appearance of the equipment to suit their own style.
The concept was developed based on the wishes of customers who were tired of the standard black home electronics solutions.
Flavors is a flat glossy white TV with interchangeable frames.
Removable frames are available in a variety of colors and finishes, and changing the frame takes only a few seconds.
The rest of the Flavors home theater components also have the ability to change frames.
The frame can be replaced at any time with a frame of a different color, pattern or material, thanks to hidden magnets inside the TV.
The same principle is used in the rest of the home theater components.
The Flavors TV was specially designed with the possibility of wall mounting in mind.
Philips offers a special mounting system that allows you to easily and securely fix the TV to the wall.
The mounting system is 16 mm thick and consists of one piece.
The white cables have been specially designed to match the finish of the TV and to complement white walls (as opposed to the standard black cables).
The remote control is finished in glossy white, just like the TV itself.
As a final touch, Flavors products offer a choice of OSD styles to match the selected frame. This means that the frame around the screen matches what is on the screen (e.g. a Pink Passion frame would match the Pink Passion style OSD).
Flavors has been tested in various countries and has been on sale in Europe since September 2008. Philips has chosen Italy as the launch country.
The company has offered Italian consumers 12 frames, which were selected from 70 options as a result of a consumer survey. Frames are available in a variety of colors, patterns and finishing materials for both the TV and the home cinema components.
Currently, the following are available: colors — Blue Azure, Red Chili, Yellow Sun, Black Night, Pure White; patterns — Silver Garden, Night Garden, Pink Passion, Silver Ripple, Blue Fusion; materials — Aluminum Sunset (black aluminum) and Pure Aluminum (silver aluminum).
42″ TV has a Full HD liquid crystal matrix with a resolution of 1920x1080p; TVs with a diagonal of 32″ and 22″ are made in the HD ready standard.
All three models with diagonal sizes of 22', 32' and 42' are equipped with Pixel Plus HD technology. The dynamic contrast level is 30000:1 in all three models.
The response time of the matrix in all three models is 5ms.
TVs with diagonals of 42' and 32' have 2 SCART connectors and 2 HDMI connectors.
The home theater system includes Dolby Virtual Speaker technology and a high-speed USB 2.0 interface.
Flavors TVs are available in three models with diagonal sizes of 22″, 32″’ and 42″.
When purchasing a TV, the buyer can choose one frame from those presented in the store.
After registering on the website, buyers can order a second frame for the TV for free, as well as other frames for an additional fee.
The process of ordering frames for home theater components is similar.
The frames can be removed and replaced in just a few seconds, thanks to a system of hidden magnets that do not affect the picture quality and performance of the TV.