Geutebruck.
Geutebrück is an expert in video management solutions.
Geutebruck has been providing reliable video surveillance for over 50 years.
More than 50 years ago, Geutebruck, a German manufacturer of video security systems, began its history in a garage on the banks of the Rhine.
Thomas Goutebrück organized a mail-order sale of Japanese car receivers and Hi-Fi amplifiers.
One day, two gentlemen from the German criminal investigation department visited him. This was the time of the Baader-Meinhof group and the neo-fascist RAF movement.
The police were looking for equipment to take photographs of disturbing events in order to identify criminals.
Modern video recorders did not meet the police's requirements due to insufficient image quality and high cost.
As a result, Thomas decided to design a special film camera. His camera was unusual. It was significantly easier to manufacture and cheaper to buy and use than anything made by professional camera manufacturers.
The camera pulled the film with rubber rollers, so there was no need for perforation and film was saved.
The camera enjoyed great success for a long time and monopolized the market not only in Germany but also abroad. Its modified versions were produced until 2005.
Thomas Goitebrück did not rest on his laurels.
His garage-based business flourished and grew.
The company began producing CCTV with a strong focus on R&D, then began the era of creating digital video security systems with an international reputation for quality.
Now, under the leadership of Thomas Geutebruck's daughter Katharina, the company is developing its expertise in IT technology in the field of CCTV to a world-class level. The company has an annual turnover of more than 35 million euros and commercial
Geutebruck's success factors
There are at least two key factors that have worked and continue to work for Geutebruck's reputation over the years.
Firstly, the philosophy of product compatibility, openness and integration. All Geutebruck systems are fully compatible with each other, including products from previous generations.
The company provides a free SDK for software development, combined with an open interface policy and the possibility of various types of integration with other systems.
Secondly, it is the purposeful creation of solutions that meet customer needs.
When Katharina Goitebrück says ironically that the company's customers do not necessarily get what they want, but they always get what they need, she means a high level of understanding of user needs.
This understanding that the high level of the company's technical experts means that sometimes the optimal technical solution is not what the customer might expect. This means that Geutebruck does not blindly follow the latest technical trends.
The company's financial independence gives the opportunity to question each new technical trend in terms of technical possibilities, necessity, and appropriateness and to professionally prepare a solution.
The H.264 standard is a case in point.
Despite the widespread popularity of H.264, Geutebruck chose to use its own compression format, MPEG4CCTV, specially created for CCTV.
The company's inability to meet CCTV requirements and its inherent shortcomings led to its rejection of H.264 in its standard form.
Geutebruck's own coding format (called H.264 CCTV) combines the advantages of high compression ratios with CCTV-specific functionality, low latency, high usability, precise control of PTZ cameras, etc.
Now with the new multi-standard operating software, the company's customers are not tied to one specific format, they will be able to choose the best encoding for each project requirement — changing the encoding algorithm depending on the events in the system.
What does the company say about itself?
Geutebrück is an expert in video management solutions.
«We help protect what you value: our video security solutions protect your organization and assets. Our process documentation solutions help optimize your processes. They visually record your logistics processes and thus identify weak points and sources of danger. This way, you increase the efficiency of your process and reduce the costs associated with errors.
Your needs are individual, as are our video management solutions, which we adapt to your requirements. Together with you, we develop a concept that is perfectly tailored to your tasks and circumstances. You receive hardware, software, installation, commissioning and maintenance of the systems – all from a single source. Intensive training of your employees also ensures the maximum return on your investment.»
Family company
Katharina Geutebrück and Christoph Hoffmann are the second generation of the family to run the company.
Geutebrück is known as a model example of «Made in Germany», a successful medium-sized German family company that has been one step ahead for 50 years.
«At Geutebrück, we combine progress, quality, responsibility and investment security with high ethical standards. We feel morally, professionally and economically committed to the values with which the company founder Thomas Goutebrück has succeeded so well.»
GEUTEBRÜCK – Security software made in Germany
Geutebrück is an international supplier of intelligent and user-friendly software solutions for video surveillance and related equipment.
The company's customers are located all over the world: «We work with museums that care for priceless historical treasures, government agencies and authorities that play an important role in their country as part of critical infrastructure (KRITIS), cities that want to ensure the safety of their citizens, and industrial enterprises that want to protect themselves from hacking, espionage or sabotage, or want to optimize their processes with video detection and artificial intelligence (AI).»
«For all of these customers, our video security software analyzes and stores video images from hundreds or thousands of cameras and allows them to call up the video they need, when they need it, at the click of a button — in seconds, in full compliance with the strict rules of the General Data Protection Regulation (GDPR) and in our own gbf image format, which is recognized as official evidence by courts in most countries, including the USA,» the official website says. companies.