Everything is reasonable and simple.
At the end of October, the Philips Simplicity Event 2007 forum was held in London at the Earls Court2 exhibition center, where the company presented its new ideas and developments.
Over the course of three days, there was a demonstration of how the use of technology and innovative ideas, coupled with modern design, allows people to feel comfortable in a variety of (even not always favorable) living conditions.
Representatives of business, healthcare and journalists also once again clearly demonstrated the key principle of the Philips company: “Smart and simple.”
The main theme of the last forum was concern for the well-being of people.
Concepts at the forum were presented in three areas: caring for those who travel, caring for family, caring for health.
The idea is based on the principle of ease of use as a key element in improving technology.
Andrea Ragnetti, the company’s general director of marketing, said: “Our main goal is to demonstrate to the public exactly what ‘smart and simple’ means for our consumers when it is implemented in our vision of the products of the future.
This means: creating concepts and products based on consumer needs.
«Philips Simplicity Event 2007» is a way to stimulate creative thinking in design, as well as to initiate dialogue with the public on how to communicate the growing demand for health and wellness products. And we build on the feedback we receive when we present solutions that are not only simple, but also fun to use.”
According to the data obtained, based on research conducted for the identified trends, Philips attracted the knowledge and experience of professionals from various fields: anthropologists, sociologists, designers, engineers — to create design concepts.
The results were demonstrated in the form of real-life scenes (followed by discussions with visitors) about the future of human health and well-being.
We will dwell in more detail on the “Daylight” design concept — the so-called “dynamic window” (Dynamic Daylight Windows) — which was developed primarily for hotels and offers unique methods of recuperation during travel and business trips, especially after long flights and associated time zone changes.
The development is interesting because of its lighting control function: by moving the user’s hand (up and down), you can change the illumination and color scheme of the room, helping people achieve the necessary comfort.
It will be possible to change not only the brightness of the lighting, but also apply different effects (“Daylight” can change the visible landscape outside the window, drawing various patterns on the window).
Separately, it should be said that the presence of an added virtual pattern (plants, buildings, etc.) on the window does not mean the absence of a real landscape behind the glass.
A window can simply remain a window that lets in natural light and retains the view.
To increase the amount of virtual vegetation (shadow in the room), you just need to stand facing the window and move your hand along it from right to left.
A similar movement in the opposite direction will allow you to achieve the effect of opening blinds.
If you need to wake up at a specific time, then the window will do a great job as an alarm clock.
You need to set it for a certain time, and then the pattern on the window will gradually “go away”, uniformly increasing the amount of incoming light.
By the time indicated for awakening, the human body will be prepared, and the period of awakening will be natural, as if a real dawn has arrived.
In addition to visual accompaniment of the process, you can also customize sound effects, which are a set of natural and pleasant sounds of living nature.
If you just want to relax, you can “close” the window and take advantage of the “Alcove Light Therapy” panel that surrounds it.
Changing color schemes allows you to both relax and recharge your batteries after a working day.
The Alcove Light Therapy technology is based on the discovery of scientists from Northwestern University: they discovered a receptor in the retina that is directly connected to the human biological clock.
Exposure to light from the blue part of the spectrum at certain time intervals can improve mood and performance.
Hotel owners will not have to pay dearly for using the new product, because such artificial lighting consumes very little electricity, and additional color accompaniment is provided thanks to the fluorescence of the concept elements.
A working model was presented at the exhibition, however, the Philips press service states that Daylight windows will appear in sale (and therefore in hotels, hospitals, schools or our homes) no earlier than five to ten years.