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Capital Group.
Please tell us about the company profile.
How did your business develop?
What are the main milestones?
The Capital Group holding has been operating in Russia since 1991.
Since 1993, the priority area of Capital Group’s activity has been the comprehensive development of real estate projects.
The main areas of activity are the initial analysis of a potential land plot, research of the real estate market to determine the product that may be in demand on the market for a specific land plot.
This also includes detailed business planning, organization of the construction process, quality control of construction and installation works performed on the site, determination of marketing and advertising policies, as well as sales policies, financial and risk management, further management and operational maintenance of constructed real estate objects.
The holding has built and is building more than 50 commercial and residential real estate projects with a total area of over 5 million square meters, most of which have received awards from the Russian Academy of Architecture and Construction Sciences and the Moscow Government.
The holding's structure unites companies from all areas of the development business.
“Capital Group” acts as a technical customer in the construction of real estate projects.
“Capital Group Marketing” is a company whose scope of activities includes defining marketing policy, sales policy, as well as organizing and conducting advertising campaigns for the entire group.
“KAPEX” is an experienced manager of real estate objects of various purposes built by us.
“Capital Group Design” is a company that organizes finishing works, including for buyers and tenants.
In addition, the Holding includes more than thirty subsidiaries that are the owners of title rights to the real estate projects implemented by the group.
We started in the 90s as a company operating in the class A business center construction segment. Capital Group was one of the top three companies that formed this market.
Then we started building housing.
This was due to the default: at that time, the market's interest in office buildings disappeared. We launched our first residential project in 1999.
We made a rather interesting offer to the market.
It was a business-class building, but at economy-class prices: good-quality housing with underground parking, fenced territory, high ceilings at a price of $800–900 per square meter.
Today these figures even sound funny.
In those distant times, we optimized our costs for cost price and worked not with one general contractor, but with several.
After that, there was the “Falcon’s Nest” project, which is our calling card today.
Within 2-3 years, we have confidently occupied our niche in the residential real estate market, thereby expanding our portfolio and our presence in the market.
As part of the implementation of the Sokolinoe Gnezdo project, we built our first shopping center, Metromarket, which we registered as a brand.
This became the first starting point in the construction of shopping centers, which we are now also actively developing.
In the suburban real estate market, we plan to declare volumes comparable to the volumes that we are building in Moscow.
Which direction in construction is preferred today: commercial or residential real estate?
What functions do you take on, and for what tasks do you invite contractors?
We try not to be present in any one sector.
We set ourselves rather ambitious plans — we want to take a leading position in terms of influence on a particular market niche, we want to be among the 5-6 main companies that form the commercial, residential and suburban real estate markets.
And we can confidently say that we already hold these positions in the residential and office sectors.
If we consider the concept of “intelligent building” construction, what is the company’s position regarding the implementation of modern building automation technologies? What are the prospects for this area?
The number of companies offering services for all possible building automation systems is growing exponentially.
This market is actively developing due to the growing needs of building owners or tenants.
There are more and more high-tech companies that pay great attention to information security and business technologies – in fact, this is an opportunity to compete with the world's leading companies.
The «intellectualization» of offices is simply necessary for such organizations.
The presence of integrated management systems allows the business center to be classified as a top class office – «A1» («A+»), which, accordingly, is reflected in the rental rate.
A high level of comfort and safety can increase the rental price by 10-20%.
But the most important thing is that a properly designed and equipped building will retain its investment attractiveness much longer than a building that does not meet the requirements of tomorrow.
How is the operation of the facilities structured?
Do you have your own operation service or do you involve third-party organizations in this work?
The following practice is often observed on the market, when the operation of a real estate object is carried out either by a subsidiary company or by a company that is part of a group of companies.
This is due to the fact that in order to obtain a positive effect, employees of the operating company must begin working with the development of the concept of the future building.
At this stage, those things are laid down that will allow achieving the greatest efficiency in the future. For example, a very complex issue of engineering, where thorough knowledge is necessary.
Employees of the operating organization must take direct part in both the preparation of technical specifications and in the delivery of the facility to the state commission.
This allows you to be aware of all issues, and when people move into the building, the operating team will not have to study the facility, they will conduct full-scale operation of the complex.
In such a situation, choosing a third-party operating company will be a losing proposition in advance.
One of the principles of the Capital Group Holding is to work without intermediaries.
The basis of the company's successful activity is complete control over the construction process — from project development to operation of the constructed building.
The Holding includes the management company «KAPEX», which operates under an agreement with the owners — owners of business centers, shopping centers, residential apartments on the basis of license No. 001518 for the management of real estate under an agreement with the owner of this property and license No. FLC 029698 for the operation of the engineering infrastructure of cities and other populated areas.
The company «KAPEX» uses an integrated approach to working with real estate, combining the efforts of all specialists in technical operation and property management, which allows for uninterrupted round-the-clock maintenance of buildings at the highest level of services provided.
Since 2002, the company «KAPEX» has been developing new areas of providing its services in shopping centers (the network of shopping centers «Metromarket» — Leningradsky Prospekt, Bldg. 76A; 3rd Krutitsky Lane, Bldg. 18; Dmitrovskoye Shosse, Bldg. 13-15) and in residential buildings (HOA «Sokolinoye Gnezdo» — Leningradsky Prospekt, Bldg. 76, Bldg. 1-4; HOA «Poselok Khudozhnikov» — Bldg. Vrubelya, Bldg. 6; HOA «Timiryazevsky» — Dmitrovskoye Shosse, Bldg. 13A), thereby expanding the range of its activities.
In your experience, how can you assess the impact of building automation systems on reducing the overall operating costs of a building owner throughout the entire life cycle of the facility? Have you conducted any economic calculations of the feasibility of constructing “smart buildings”?
Of course, the implementation of automation systems affects the efficient distribution of a company’s resources and reduces overall operating costs, consisting of the costs of maintenance personnel, maintenance of engineering systems, payment for consumed resources, and the development of systems over time. The use of automated systems is naturally justified both materially and functionally.
In what areas of Moscow and Russian construction do you see the greatest potential in the coming years? Which regions are promising for the construction of modern buildings?
Moscow is steadily growing upward, and this trend is due to many factors. If we talk about the existing urban development structure of Moscow, its potential is not unlimited.
Today, there are practically no free land plots suitable for construction without any encumbrances (in the form of five-story buildings, dilapidated buildings, unfinished buildings or industrial enterprises).
The number of offers in general for sites is not so great, and developers approach each new offer very carefully. Land prices are steadily rising, so skyscrapers have become the solution to many urban problems for the majority.
The rhythm of city life leads to the fact that a person does not have enough 24 hours in a day. He strives to rationalize his time as much as possible.
In conditions of problems with movement around the city, it is not reasonable to spend hours in traffic jams.
Multifunctional complexes created on the principle of «city within a city» provide the most comfortable conditions for work, life and rest.
In conditions when the city dictates a certain schedule, a person strives to use time rationally and find solutions to problems in the shortest possible time.
From this point of view, multifunctional complexes, where you can work, live and spend your leisure time, are ideal.
They differ from ordinary residential complexes mainly in their composition, which combines commercial, residential, retail and entertainment components.
People strive to get a full-scale service. For the buyer, infrastructure has come to play a colossal role.
Over time, requirements change and the demand for multifunctional complexes with shopping, entertainment areas, sports clubs, etc. becomes relevant.
It seems to me that the emergence of such projects is the next stage in the development of modern human life in a big city.
From the point of view of the conceptual product, “skyscrapers” are multifunctional complexes. These are mixed-use objects created according to the “city within a city” principle, designed to provide the most comfortable conditions for work, life and leisure.
If yesterday it was possible to talk about the homogeneity of the complex as a whole, it had a clearly expressed dominant, today these are three equal components.
These are three separate flows of cars and people. Three different environments, each of which is designed to complement each other.
The solution to the problem of forming these environments determines the issue of comfort of staying inside the complex, and therefore the attractiveness of the product as a whole. The issue of logistics becomes relevant, since there is an increase in car and human flows: the movement of visitors to the shopping center, office workers and apartment residents.
For example, in the “City of Capitals”, when planning one of the largest parking lots in Europe (6 levels, 2100 m/m), architects and specialists found a way to disperse the entrances and exits to the parking lot, to separate sections for each functional zone: retail, office, residential.
Thus, the flows of people and cars from different functional zones do not intersect.
Automatic access control and car placement systems were also selected, which allow, if necessary, to redistribute the flows for the most efficient parking.
It is necessary to seek compromises between the capabilities of the design and the distribution of 3-4 flows of similar intensity in a limited area.
At this stage, any miscalculation by the developer can result in significant irreversible consequences for the success of the product on the market.
There should be no savings in logistics matters.
The developer must think through and calculate as much as possible how exactly a person will feel when he drives up to the building, when he gets into it, how to make sure that he does not get lost in a huge underground parking lot, how easy it is for him to find a particular functional area, how long he will wait for the elevator — all these decisions must be implemented according to the principle of «Comfort everywhere and in everything».
When creating the high-rise multifunctional complex «City of Capitals», we were guided by this very principle.
Please tell us more about the «City of Capitals» project.
In addition to using the latest security systems, the architectural solutions of the complex are created to ensure the safety of both residents and visitors to the buildings.
Physical security, video surveillance system, access control, fire alarm systems, separate parking, independent entrances, individual reception areas for each of the functional areas.
Heat supply:
Heat supply to the building is carried out from city networks with connection according to an independent scheme through a heating point.
Heating:
Two-pipe heating system with horizontal distribution from central risers.
Ventilation:
Mechanical supply and exhaust ventilation system with air heating/cooling in all areas of the complex.
Air conditioning:
The air conditioning system allows you to create and regulate an individual microclimate in apartments, offices and retail premises of the complex.
Water supply, sewerage and drainage systems:
The water supply system supplies water from a water treatment station, where it is purified.
The hot water supply system is provided with a water preparation system in plate heat exchangers. The building is provided with domestic, industrial, drainage sewerage, internal drainage for the removal of rain and melt water from the roof.
Power supply:
The power supply of the complex is carried out from 20 kV Mosenergo networks of category 1. Transformer substations of 20/0.4 kV are installed in the building.
Fire protection system:
The system includes internal fire water supply systems, automatic fire extinguishing, smoke ventilation, fire alarm, fire notification and evacuation management. Fire signals are sent to the central control panel.
The alarm system is information and control and serves as the “brain center” of the building’s fire safety systems.
The fire alarm is triggered by the temperature and the presence of smoke in the room. The signal is sent to the control panel.
The automation system is triggered, which includes:
• fire alarm system;
• light and sound notification, and information about the non-standard situation in the building is also transmitted via loudspeaker;
• security system (any building in accordance with building codes and regulations is divided into fire compartments with fire-resistant partitions and doors, which in the event of a fire, automatically close and lock to localize the fire and prevent the spread of the fire.
The smoke removal system is also automatically activated, which draws out smoke, thereby facilitating visibility and evacuation.
The air pressurization system in the shafts is automatically activated.
Signs directing people to the emergency exit are also turned on.
The building is de-energized and the emergency lighting system is turned on.
Then the fire extinguishing system is activated, which varies depending on the degree and type of fire).
Security system: The system includes a video surveillance system for common areas (including underground parking and the building perimeter), an access control system, a security alarm system, and a video intercom system for apartments.
Telephone installation, television and data transmission: The building provides the ability to connect to terrestrial and satellite television, high-speed Internet, and telephone communications.
High-speed, comfortable, and safe elevators from leading global manufacturers will operate in the “City of Capitals.”
The elevators for visitors and residents of the complex will meet the highest quality standards: designer solutions and high-end finishing in the cabin interior, plasma TVs, and video surveillance inside the elevators.
A system of elevators for the delivery of goods is provided, and for the first time in Moscow, so-called double-deckers will be used, the lower cabin of which is intended for service needs.
The following function is also provided for office workers: when entering the building, information about the nearest elevator going to your floor is automatically displayed on the access card applied to the turnstiles of the checkpoint.
A person immediately determines which elevator to go to, instead of instead of rushing around the lobby from one elevator to another.